Five languages,
one chatbot
International Shopify stores serve customers in five or six languages every week. Hiring native-speaker agents for each one costs more than the store earns from those markets. OrderWise reads and writes in English, German, French, Spanish, and Italian out of the box — no translation layer, no fine-tuning, no setup.
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Going international breaks most support stacks
You launched in Germany. Then France ordered. Then Spain. Now your team — one native English speaker — has Google Translate open in three tabs and is replying badly to all of them.
Translation chains lose nuance
Customer writes in French, agent translates to English to read it, drafts in English, translates back to French. The reply lands awkward, sometimes wrong. The customer notices.
Hiring native agents doesn't scale
A part-time Italian-speaking agent costs €1,500/month. For a store doing €5K/month in Italy, that math doesn't work. So Italian customers wait two days.
Translation add-ons are clumsy
Bolted-on translation widgets translate the text but not the tone, miss idioms, and tag every message with a banner saying "this was translated" — which feels exactly as cheap as it sounds.
Native replies in five languages
Claude (the model behind OrderWise) writes natively in EN, DE, FR, ES, and IT. We don't translate — we let the model respond in the customer's language directly. The difference is obvious the moment you read a reply.
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Automatic language detection
The AI detects the language of the customer's message on every turn. No language picker, no "please select your language" form — the customer just writes, the AI replies in kind. If the customer switches mid-conversation, the AI switches too.
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Native phrasing, not machine translation
A French customer sees Tu/Vous handled right. A German customer sees Sie used in support contexts. An Italian customer sees natural greetings. The model was trained on native content in each language — the output reads like it was written by a person.
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Order context works the same in every language
All the WISMO and returns flows described in our other use cases work in all five languages out of the box. "Donde está mi pedido?" gets the same Shopify-lookup as "Where is my order?" — just in Spanish.
The same store, four customers, four languages
Replies below are real outputs from OrderWise — no translation layer was involved.
Italian is one of five supported languages on the Growth plan. The same conversation runs identically in English, German, French, or Spanish.
Why "native" beats "translated"
Machine translation works token-by-token. It can convert "Where is my order?" to "Wo ist meine Bestellung?" but it can't pick the right level of formality, can't choose between du and Sie, and can't render an Italian phrase that sounds like Italian instead of dubbed English.
OrderWise uses Claude, which was trained on enormous amounts of native content in each supported language. When a German customer writes in German, the model thinks in German — it composes the reply from the inside. Same for French, Spanish, Italian, and English. The output reads cleanly because it wasn't translated; it was written.
Detection is automatic and per-message. If a Spanish customer switches to English halfway through (which happens a lot in mixed-language households), the AI switches with them on the next reply. No "language has changed" banner, no broken context — just a clean conversation that follows the user.
The five languages cover roughly 80% of European ecommerce traffic plus North America. For customers writing in unsupported languages, the AI falls back to English with a polite acknowledgement that English is the supported reply language for that store. We don't pretend to handle languages we haven't validated.
Languages by plan
Starter ships with one language for single-market stores. Growth unlocks all five — that's where most international stores land.
Growth
- Unlimited conversations
- 5 languages, auto-detected
- Analytics + CSV export
Frequently asked questions
- Which languages are supported?
- English, German, French, Spanish, and Italian. The Starter plan ships with one language (whichever your shop's primary locale is). The Growth and Plus plans unlock all five.
- Does the customer need to pick their language?
- No. Detection is automatic on every message. If they write in French, they get French. If they switch to English, they get English. No language picker.
- What about non-Latin scripts (Arabic, Chinese, Japanese)?
- Not supported yet. The AI falls back to English with a polite note. We're prioritizing the next set of languages based on shop demand — if you need one, write to support@orderwise.dev.
- Are the replies translated, or generated natively?
- Generated natively. Each language uses the model's native capability, not a translation step. You can spot the difference in tone: French replies use the right level of vous/tu for a support context, German replies default to Sie, Italian uses natural commercial phrasing.
- Can I customize tone per language?
- Yes. The AI Persona setting on Growth and Plus accepts language-specific tone instructions. A common setup: "Friendly and casual in English; formal Sie-form in German; conversational in French."
Serve every market in their own language.
No translation add-on, no second helpdesk seat, no awkward replies. Native EN, DE, FR, ES, and IT on the Growth plan.
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Related use cases
See how OrderWise solves other day-to-day support problems.